How a digital course can accelerate your growth

How a digital course can accelerate your growth

“The secret of change is to focus all your energy not on fighting the old but on building the new.”

– Socrates

Thanks to the advent of course platforms and user-friendly technology, creating digital courses can now be easy as ever! But still, if you have no idea where and how to start, it might be a little overwhelming and confusing — I know, been there, done that.

However, with the proper guidance and inspiration, you’ll get your digital course up and running in no time! This step-by-step guide will walk you through the process of creating one, the benefits, and helpful tools and resources to make it a success.

What is a digital online course? 

Digital online courses are a type of learning that uses digital technology. Some examples are ‘Duolingo’, ‘Coursera’, and ‘Linkedin Learning with Lynda’. It allows students to take courses online, doing internet research, watching videos, and both student and teacher using digital tools like smart boards, tablets, or even your handy mobile phones.

In fact, 99% of mobile users stated mobile learning enhances their experiences, and most especially, the digital learning market is projected to be worth $325 billion in 2025. Now, how awesome is that?

And thanks to the rise of technology, and widespread availability of the internet, the barriers to learning are now a thing of the past. But how does this benefit and grow your business?

How digital courses can help your business to grow

A digital online course can help you develop a skill to boost your career — anytime, anywhere. But as a business, these online courses can help your customers use your product effectively and get better results.

Not only that, but it provides more value, attracts leads, showcases authority, fosters discussions, and most importantly, has the potential to reach a global audience.

The key benefits of including a digital course in your business

The benefits of starting an online course is huge. As technology continues to improve day by day, so does the effectiveness of digital marketing, especially online courses. And when leveraged correctly, this could get your business on a global scale.

The biggest advantages of having one are:

 

  • Wider audience base
  • More robust business model
  • Create more impact
  • Become an authority in your space
  • Create passive revenue streams

How to get started on online courses 

When it comes to creating a digital course, you don’t need to spend huge amounts of money on fancy equipment, a smart phone will do. What’s important is your expertise and how you deliver it to your audience.

Decide on a topic 

Decide on your course topic. When choosing your topic, focus on a niche area (a segment of the market) rather than going too broad on a subject. The more focused you are on a niche area, the more opportunity you have to convey your expertise, and students are also more likely to get better and more effective results.

Validate your idea 

Now that you have your course topic, it’s now time to validate your course idea. When it comes to your course, don’t make assumptions as you may find that you miss what your audience may actually need help with.

You don’t want to end up spending a great deal of time and energy creating digital courses that people are not prepared to pay for. Consider these questions in mind:

  • Why would someone pay for this course?
  • What challenge does the course solve?
  • What transition does it facilitate?
  • What are the expected learning outcomes?
  • Why is your course different from competitors?

Not only that, but you can also utilise search and engines and in-depth research relating to your course topic. Or better yet, you can ask your target audience by creating a poll, going on focus groups, doing webinars, surveys, and adding lead magnets.

In conclusion… 

You need to create long-lasting customer relationships instead of one-time, flashy ones that your audience forgets. With a digital course, you can build your customer base and improve brand recognition!

10 Steps to Digital Course Success website graphic

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Surviving the Pause of 2020

Surviving the Pause of 2020

“On the other side of a storm is the strength that comes from having navigated through it. Raise your sail and begin.” 
– Gregory S. Williams

Once again another year has past and what a crazy year it was!

Who would have thought that at the beginning of 2020, we would find ourselves in the midst of a global pandemic and facing a year of lockdowns, face masks and virtual networking? When I look back over last year, I am confronted with so many mixed emotions because it really has been a year like no other.

Here at Pink Lemon HQ, we have tried very hard to carry on as normal; even though life has been far from normal. This has been not only for our own sakes, but also so that we can provide continued support to our clients. In a world full of craziness, it was important to us that business carried on as normal, which helped to give us focus and purpose during a time of unease and disquiet.

Looking back I believe that carrying on as we did was the right thing to do, but that’s not to say that Pink Lemon has not been affected. The first few months of lockdown were difficult because clients were having to make tough decisions about their finances. Businesses at all levels, across every sector were being affected and so of course, Pink Lemon was also impacted as well.

Now I would be lying if I said it didn’t affect me emotionally because the truth is, it did. However truth be told, the lockdowns provided me with an opportunity to sit back, take stock and make significant changes to the business – changes that I didn’t have previously have time to consider.

Suddenly and unexpectedly (like a lot of people) I found myself with time on my hands, which was something that I wasn’t used to.

Since the business’s inception in 2017, Pink Lemon has become busier and busier, supporting more and more clients, and we had reached a point where we had very little time to work ‘on’ the actual business. I realised in the months that followed lockdown that I had been so caught up in trying to support our clients that I had completely lost sight of why I had created Pink Lemon in the first place.

It wasn’t just to make money; it was to create a legacy that had meaning and purpose. I loved working on projects that came our way but I soon realised during lockdown that I was constantly being reactive with regards to what I was being offered, and not proactive in making things happen. I had started Pink Lemon with a strong vision but I had not followed through on bringing that vision to life because I had got caught up in being ‘in’ my business. Now how many of you can relate to that?!

Over the past few years, the work that we have been doing at Pink Lemon has gone far beyond the realms of just branding. We have worked with so many clients, helping them to bring their brands to life online through the support of digital marketing. We have found that clients will often come to us for what they think they need and then leave with a whole lot more. We are holistic in our approach, which means that we provide a bespoke service tailored specifically to the needs of our clients. This has held Pink Lemon in good stead as the business gently moves in a new and exciting direction.

You see, I realised that trading time for money is not sustainable long-term. An illness could easily cripple a business and affect its revenue. Unless you’re fortunate enough to have a team of loyal employees that can step into your shoes during a period of absence, then there may be rocky times ahead, because the truth is that we cannot create, nurture and grow a business all on our own: it’s just too much.

As ambitious entrepreneurs, it’s important that we find a way to create a more robust business that can survive when we’re not at the helm. If the pandemic has taught me anything it’s that anything can happen. No one expected a virus to sweep in and take over the entire world and yet the unthinkable has actually happened. This is evidence enough that we must start thinking differently about how we go about our business.

Now I am not saying that you must stop what you’re doing and change everything in your business, as that wouldn’t make sense (unless it does make sense for you in which case carry on!). The point is that we all have the opportunity to build our businesses so that they are more robust.

I am talking about creating digital online courses.

So why am I talking about digital online courses?

Because not only are we launching Pink Lemon’s digital learning hub to offer digital online courses, but we are also moving into a space where we can support clients in bringing their own digital online courses to life.

Creating a digital arm to your business is a really smart move as it helps to create passive income that can be generated literally whilst you sleep. Yep that’s right; there is actually a way to make money that doesn’t involve you being chained to your desk 24/7!

The reality is, if you facilitate a transition of any kind then you can create a digital online course to support your business to sell over and over again.

Now I am not going to sell you a dream because personally I don’t buy into the idea that you can ‘create a digital course and you can become a millionaire overnight’. Instead, our new offering is all about helping clients to create quality digital courses that can be sold with confidence and that provide realistic outcomes for students.

Now you may be thinking…

“well every man and his dog seem to have a digital course so how am I going to sell mine if a course already exists?”

The simple truth is that there is room for everyone because the world is a big place. How you approach your course topic will be individual because you are individual. We all have our own take on how we talk about what we do and it’s exactly the same with a digital course.

I remember being in year 8 at school trying to learn history, which I found really dull due to the way it was being taught. Half way through the year, my history teacher left the school and so we got a replacement teacher. That new teacher poured life into a topic that had failed to interest me up until then. I suddenly developed a newfound interest because of the way it was being taught.

Gone were the long, boring, tedious lectures. Instead there were discussions, role playing and colourful books that depicted the goings on in years gone by. You see, had that teacher not put their own personal spin on what they were teaching, I would never have passed my exams. It’s not about the subject, it’s about the delivery and how it resonates and connects with the student on a level that makes a real difference.

The wonderful thing about it is that everyone learns differently and so everyone will be attracted to different teachers, different courses, and different presentation. I loved my fun and colourful history teacher, but perhaps some of my fellow students preferred to be fed their history the old fashioned way? So yes, the course you’re offering may already exist in one form or another, but your delivery will resonate with different people: people who might otherwise have chosen to avoid the subject all together.

So what’s next?

Well the next step for Pink Lemon is to start providing access to our new range of services, and I couldn’t be more excited!

Perhaps the next step for you is to consider the future of your business in a new light. One thing’s for certain: it’s going to be a quiet Christmas and, however disappointing that may be, you owe it to yourself to make the most of a bad situation. So use this time to think about where your business is going.

We’re living in a very different world to the one we left behind in the last decade and it’s up to you to ensure that your business stays the course.

***Beta testers wanted***

I am looking for beta testers who are ready to begin their digital course creation journey. I have created an extensive Programme that supports students to plan, create, deliver and launch their very own digital course.

Please note that this is an immersive 1-2-1 Programme where you have full access to me on a regular basis where I will personally guide you through this process to ensure you achieve your digital course goals.

Due to the nature of this Programme, spaces are limited. If you would like to register your interest to embark on this Programme then please click here.

If you would like to book a FREE complimentary consultation to see how I can help you grow your business then please click here.

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