How to cope when things don’t go to plan!

How to cope when things don’t go to plan!

If there’s one thing I have learnt during the past 2 years of being in business is that it’s one hell of a rollercoaster ride and that you need to hang on for dear life…

The effect it has on the emotions is incredible; one day I could be on cloud nine, feeling as though I can take over the world because I have just won an amazing Client and then literally the next day, I could be feeling as though the world is about to end because something has happened that has tipped the balance.

My poor husband. Not only has he had to become my soundboard for all my big ideas, dreams and aspirations but he’s also become my Counsellor because unfortunately, as in life, not everything always goes the way I’d like it to. Like most Entrepreneurs, I set out with all these big intentions however life has a funny way of throwing curve balls so despite all the best planning in the world, sometimes things just don’t go to plan.

Now if you are anything like me, this can lead to frustration… because as a creative person, I am also very much a perfectionist. It’s a trait that can be a blessing because it does mean that I am a very detailed, focused & goal-driven person however it can also be a curse because – like most perfectionists – I place very high expectations on myself which is not always a good thing.

You see, I started my business primarily because I wanted to be around for my two young girls. My eldest daughter was starting school and I wanted to be there to drop her off in the morning and pick her up at the end of the day. I did not want to have to ask permission to attend her Sports Day, School Play, Sharing Morning or any of the other countless demands placed on us. I felt that it was my right to be there regardless as I had gone through the excruciating pain of giving birth to her and as a knighthood wasn’t on the table, this was the next best thing!

Juggling life
I certainly didn’t want to have to justify taking the time-off or be made to feel guilty about it – there’s enough mum guilt going around. I am very ambitious however my ambition now has a place behind being a mum. So, like many mums (whether running a business or not), I spend most of my time crafting the skill of spinning lots of different plates.

Never-mind the demands of trying to run a business, hell that’s easy compared to keeping on top of the list of school demands. Seriously, my daughter has now been a school for 2 years and the amount of stuff I have to now try and remember is enough to drive a sane person crazy!

So, what do we need to do to help us cope when things don’t go to plan? (other than running to the fridge, grabbing a huge tub of Häagen-Dazs and hiding away under the duvet for a considerable amount of time, which let’s face it, when you have kids, it’s just not an option!).

Below I have listed 5 top tips which I find help me to maintain a little control in this crazy world…


OK I admit it, this isn’t always easy for me. I do sometimes struggle to see the bigger picture when I am trapped in a situation that I find upsetting or one I don’t feel in control of. Despite the counsel provided by my very patient husband, sometimes it takes time to see that the world is still spinning.

I’ve since learnt that taking time out to process and deal with whatever has happened works best. This also prevents rushing in with a reactive response which can sometimes make the situation worse!

It’s ok to sleep on a problem as often things don’t seem so bad the next day.

positive action
Life can be hugely challenging whether you run a business or not however what I find works really well is taking positive action.

First, it’s about identifying what’s wrong – what’s making you feel the way you do? Once you understand what it is that is making you feel upset, stressed, anxious etc then taking a positive step forward is going to help shift how you feel.

Now I know this sounds easy on paper, however there is always something we can do despite how small it is. In fact, sometimes taking small steps forward can help shift the mind causing us to feel better because at least then we are doing something positive to regain control.

Whenever I feel something isn’t quite right, I try to pinpoint what it is and what has caused it. If it’s something that someone as done that has upset me, then a simple conversation with that person can help resolve the issue. I’ve realised that sitting on hurt feelings and letting it fester does not do any good because I end up being caught in my own head thinking the worst. Sometimes it’s just simply miscommunication so try and find a positive way to deal with the issue.

Coffee with friends
This is a must! I guarantee that whatever is going on that is making you feel down, a coffee (and cake) with a friend is wonderful. Us humans are social animals therefore we crave positive interaction so where better to find it than with a friend.

A good friend doesn’t judge; they listen, they care and most importantly they help us to gain clarity. If you are really lucky; they even make you laugh and you know what they say, laughter really is the best medicine.

Take time out
If you are at a stage where you are feeling stressed or overwhelmed, consider taking some time out for yourself. Self-care is really important; if you don’t take care of yourself, how can you take care of everyone else?

Your head needs to be in the right place to cope with everything that business or life has to throw at you. You need to be operating with all cylinders otherwise something will just give.

Take some time-out, do something that you love that will help you to switch-off. Go for a swim, take a walk, sit and listen to your favourite playlist, go to the cinema… whatever it is ‘just do it’ as Nike would say, I promise you, you will feel a million times better.

It’s so easy to sit and fester about a problem especially when there’s no clear route forward. Switching off can often lead to the answer because when we stop obsessing about finding a solution and focus on something else, the solution will often present itself in other ways. 

No control
I remember attending an antenatal appointment when I was pregnant with my first daughter.  I was discussing my birthing plan with my midwife, which of course, was completely mapped out. I remember her asking me ‘do you like to be in control?’… who me, nah… she laughed and told me to prepare myself as things were about to change and control as I knew it, would be no more.  2 kids later and boy, was she not wrong!

I really hope the above tips have helped even if it’s just in a small way. It’s important to recognise that not everything works out – it doesn’t mean failure, it just means you have tried and it’s not right for you. Whatever you do, don’t give up – just see it for what it is then move on.

You see, no matter how much you plan, sometimes the Universe has other ideas for you. Just go with it and see where it takes you because life does have a funny way of working itself out whatever that may mean.

And to be honest, if all else fails… just breathe and eat cake!

Do you have any tips on how to cope when things go a little off-track? please do share…


Case Study: Happy You Happy Body Rebrand

Case Study: Happy You Happy Body Rebrand

Rebrand & Brand Development

Based in Kent, Karen Jones is a Personal Fitness Instructor who provides personal training sessions, runs fitness bootcamps and teaches yoga in Orpington. Karen is also a published Author and an engaging Public Speaker with a story to tell.

I met with Karen Jones back in January 2017 as we were referred to each other by a mutual contact. At the time, Karen needed a book cover designed for her debut book which was due for release in September 2017. This book was due to be launched under her current business, Mad Mother’s Bootcamp.

Happy You Happy Board brand board
We got to know each other initially over a number of discovery workshops; where we brainstormed ideas for the book cover design. We built our creative relationship over a period of time.

I got to know, in great detail, Karen’s big mission and her overall vision for her business and it soon became apparent that the Mad Mother’s Bootcamp brand didn’t really sit very well with where Karen wanted to take her business.

Karen wanted to attract mums who had recently given birth, her mission was to help them feel good about themselves again after their pregnancy. It’s not just about losing weight, Karen’s mission is to help mums love their body again, a subject very close to Karen’s heart.

Karen takes an holistic approach and focuses on the overall wellbeing of her Clients, it’s not just about helping them to shed excess weight but to transform their mindset so that they feel great about the body they are in.

The problem was that Karen was struggling to fill her classes, she wasn’t attracting the right audience therefore making very little turnover.

Through open & honest discussions, Karen soon realised that the identity she currently had and the message she was communicating wasn’t aligned with her overall vision. The perception she had created was very disjointed, there was no core brand message.

Karen has a huge wealth of experience, expertise & passion for what she does but this wasn’t being communicated effectively.

Happy You Happy brand board
Happy You Happy Board website
Her existing website wasn’t very clear with confusing content that had no real direction.

It was important to realign Karen’s brand to her vision, and so it was decided that a complete rebrand – rather than just a name change – would be the most appropriate avenue to take.

A book cover was still needed but before we could start work on it, we needed to go right back to the beginning; the process of formulating a new brand identity had started!

Next steps

The first step in this process was for Karen was to write down every single possible name she could think of in a spider diagram. It didn’t matter whether they were right or not, this exercise was simply to help get everything down on paper.

Karen came up some with weird and wonderful names, however it was eventually decided that Happy You, Happy Body was the name that Karen resonated with the most; and having got to know Karen well throughout our sessions together, it was a name that I also felt was a strong fit with her ethos and drive.

Happy You Happy Body web design
Karen is a very positive, happy, dynamic and forward-thinking businesswoman so it was vital that these qualities were reflected throughout her new brand identity.

Of course challenges were experienced along the way. Having carried out a full branding audit, I discovered that the existing web presence of the Mad Mother’s Bootcamp was non-existent and so was of no value to Karen; which meant that there was no existing web audience to launch to.

Once the name had been decided, research needed to be carried out to understand the market in which the ‘Happy You Happy Body’ brand would be operating in.

In order for Karen’s business to be successful, Karen needed to understand her USP (Unique Selling Point) and also where she wanted her business to be positioned in the market place.

This market is saturated with Personal Trainers and fitness specialists so it was important for Karen to understand that she needed to position her business differently from all the others.

The Approach

Adopting a bespoke approach to Karen’s requirements, Karen and I worked together across a series of workshops to ascertain what parts of her current brand which were successful and which parts weren’t. It was important that her brand message was refined and clarified so that customers could be certain what she could offer them, why she does what she does and then benefits of working with her.

Although I designed a variety of different logos, the one that really stood out to Karen is the one where she is in her logo. As Karen is her brand, she loved the idea of being part of her physical identity.

Once the logo had been approved, we moved on to designing the book cover, marketing material (such a business stationery, pull-up banner, leaflets, social media visuals, book launch invitation, email footer etc)  and website where I liased closely with Karen at all times to ensure design consistency across her entire brand.

Working with Karen on her website proved to be smooth and seamless – with quick client approval achieved at each stage. Karen also chose to use Pink Lemon’s hosting solutions post web build.

Phase 1 of the website was built to include all requirements requested by Karen with a view that there would be a further development stage at Phase 2 whereby a fitness membership area would be integrated into the website as Karen wants to provide affordable and effective home-based fitness workouts.

HYHB design work
business cards
HYHB website
The Solution

Happy You Happy Body’s new brand image now has a more sophisticated and energetic look and feel with bold use of colour and simple, modern fonts. The company’s new image is instantly more engaging and is more inline with the overall vision of the business.

The new website now has a better user experience than the previous Mad Mothers Bootcamp which attracted very little traffic.  It has a more clearly defined site structure so that Karen’s content can be accessed via a more straight forward journey through the website.

The new website is not only fully responsive, Karen now has a fully integrated CMS (Content Management System) whereby she can now add new content to her website as and when required.


From the moment I met Karen, it was clear from her passion and love for what she does, had the potential for success.The problem she was facing was that her existing brand identity didn’t reflect where she wanted to take her business. She had purchased an off-the-shelf identity that had very little substance and therefore didn’t resonate with her audience.

By going through a series of discovery workshops and taking time to get under the hood of her business, we were able to formulate a way forward. This process has enabled Karen to understand her business more, who her target audience are, what her USP is and how she wants her business to be seen.

Not only does Karen now have confidence in what she offers but she is now gaining recognition through Awards for her efforts & services which is resulting in an increase of turnover.

Are you thinking of rebranding?

Rebranding your business is a journey that takes time, effort & investment. It’s not something that is achieved overnight however when a rebrand is done right, it can make a huge difference to the success and ultimately the bottomline of your business ?.

If you would like help rebranding your business then please do get in touch here.

Book launch Pull-up Banner

What Karen says:

“Thank you Karen for creating my new branding identity. It was an absolute pleasure to work closely with you to get my brand on point to exactly how I wanted it to be.

You are your brand and for anyone that may not know, that is actually me in my logo – the ‘Y’ in ‘HappY’.

Not only has Karen designed my brand identity, she has also designed my book cover which I absolutely love!

Karen has also designed my business cards, launch party invitations, exhibition banner and created my graphics for all my social media accounts!

I cannot highly recommend this lady enough for her services; her attention to detail is second to none – 10/10 from me!”

Video Interview with Karen Jones, Happy You Happy Body