Introducing Passion to Launch!

Introducing Passion to Launch!

“Do something today that your future self will thank you for”

– Unknown

Are you tired of being trapped in your business?

As entrepreneurs, it’s so easy to get caught up in the trap of having to always find new clients to feed your business. It’s exhausting and can feel as though you are constantly on a never-ending hamster wheel. Meanwhile, you are not developing your exciting new ideas and driving your business forward.

Sound familiar? I’ve been there and I know all too well how real the struggle is!

AND I am guessing you started your business because you wanted to create freedom in your life; freedom to create something you love, something that works for you and not the other way round.

The business you are pouring your heart and soul into IS the vehicle that’s going to drive you to your dreams, but it doesn’t need to be hard. After all, why work hard in your business when you can make your business work hard for you?

Simple… by creating and launching your own digital course.

Once you have a customer base, selling online courses can be a source of passive income.

Your online course can also be used as a marketing tool and to strengthen client relationships. Make use of your online course to demonstrate what your company is all about, and demonstrate what sets you apart from the competition. Build strong bonds with your students and watch as their enthusiasm for your course grows.

But let’s start with what it is.

What is a digital course?

Using an online course to generate passive income is one of the simplest ways to scale a business.

Contrary to popular belief, starting an online course business is relatively simple and inexpensive. All you need to start selling online courses is yourself, a simple website, and a subject that you can teach.

Creating and selling a digital course for your business  gives you the financial and time freedom you desire to make your dreams become reality, AND enable you to…

  • Scale your business
  • Generate money on demand
  • Positively impact the lives of yourstudents
  • Widen your customer base
  • Create a more robust business model
  • Solidify your brand
  • Become the ‘go to’ expert in your space
  • Make money doing something you love
  • Create the life you want for yourself and your family.

Now that businesses are becoming more remote and online, it’s more important than ever to get your courses (and skills!) out there.

More and more people are online.

They work, meet, shop, play, and learn all from the comfort of their own homes. You don’t have to persuade them of the importance of online learning because they already believe it.

So now, what you must do is develop a course that they require, one that will assist them in solving a problem or making their lives easier.

How do I get started?

The best part is that online courses can be created and sold by anyone.

All you need is a little knowledge and the ability to speak passionately about a subject. But if you still have no idea what to do and how to get started, I’ve got you covered.

    Passion to Launch! Kit

    Introducing… Passion to Launch!

    Passion to Launch! is a comprehensive programme that will help you create your digital course so that you can scale your business AND stop trading your precious, limited time for money.

    Throughout the 12-week programme,  where you work closely with me, you will receive:

    • A roadmap to turn your winning idea into a profitable course
    • Resources to help get you started
    • Specific deadlines to work towards
    • Accountability to help you stay on track
    • Support on hand to help you achieve your goals

    As we work through the programme you will be:

    • Pre-work: Nailing your perfect topic
    • Week 1 – Outlining your course strategy
    • Week 2 – Defining & validating your ideal student
    • Week 3 – Clarifying the transformation & course promise
    • Week 4 – Outlining your course structure and content
    • Week 5 – Styling your course
    • Week 6 – Getting tech-savvy
    • Week 7 – Delivering your course
    • Week 8 – Outlining your course offer
    • Week 9 – Creating a killer sales page
    • Week 10 – Creating your visibility plan
    • Week 11 – Choosing your launch style
    • Week 12 – Getting ready for launch

    And you will have access to:

    • 12 weekly ‘live’ training sessions
    • 12 weekly Q&A sessions
    • On-demand pieces of training and quick-win tutorials
    • Recorded replays of all ‘live’ training sessions
    • A private members area
    • A private Facebook group

    And a LIFETIME access to the programme! Plus, lots of valuable bonuses to help you achieve success.

    This programme is perfect for you if:

    • You are ready to take your business to the next level
    • You are bursting with creative ideas and ready to bring them to life!
    • You want to create freedom in your business
    • You want to create a positive impact in the world
    • You are ready to share your knowledge and expertise to support others
    • You are ready to generate more sales and make the money you truly deserve!
    • You are ready to take action!

    This programme is NOT right for you if:


    • You are not prepared to put the work in to make it happen
    • You are not ready to show up for yourself and take a leap of faith
    • You are not ready to break free from the beliefs that are holding you back
    • You enjoy the relentless cycle of having to find new clients to work with
    • You are not ready to invest in your business or yourself.

    In conclusion…

    With the majority of our lives now spent online and our businesses facing constant uncertainty and change, it’s time for you to go out, create an online course, and generate some money!

    It’s not only a way for you to supplement your income, but it’s also a way for you to establish yourself as a subject matter expert who enjoys assisting others. This focuses on building relationships with clients and potential clients, which ultimately brings them back to you in the future.

    Introducing Passion to Launch!


    10 Steps to Digital Course Success website graphic

    How to plan for your best year in business

    How to plan for your best year in business

    Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy in place to set yourself up for success.

    – Yogi Berra, US Baseball player, Coach and Manager

    As 2020 was coming to an end, many of us hoped that 2021 would be a return to normal; or at least a return to the ‘new normal’! 

    However for most people, certainly most business people, 2021 was another year of considerable upheaval, most of which was spent trying to adjust to a world that is changing very fast.

    With a renewed emphasis on all things digital since the pandemic, business owners have had to adjust the way they work; but that isn’t necessarily bad news…

    This month I want to talk to you about goal setting for 2022, so I’ve come up with 7 top tips to help you get your goals in order and start next year with a bang:

    1. Reflect

    Start off by taking some time to sit down and think about the past year. Grab a cuppa, switch on some calming music and take a look at your accounts, your marketing efforts, your customer feedback and even your diary entries, to give you a sense of the year.

    What went well? What went poorly? Try making a list of these things to get them clear in your head.

    2. Let go

    Make a note of the things you did, or the things you have in place, that are not helping your business. Did that last social media campaign boost sales or did it simply stress you out?

    If you’re currently doing things for your business that aren’t as successful as you would like them to be, then simply stop doing them. It sounds obvious, but sometimes we do things in our business simply because they work for other people, or because some ‘expert’ has told us we should.

    All these little undertakings are worth a try, but every business is different and if something you’re doing isn’t working for you then don’t feel guilty or like a ‘failure’ if you want to stop and change direction.

    3. Visualise

    Create a vision for your life. Where do you want to be in 12 months’ time? I make sure to perform this exercise every year. I’m rarely where I set out to be last year because life isn’t predictable, but very often I’m somewhere even better!

    The point is that with an image in mind of what I want my life and my business to look like the following year, I find it so much easier to create a plan of action to move me towards those ideals.

    4. Set goals

    Take that image and use it to create a set of tangible, achievable goals. Is there a certain amount of money you want to make? A number of sales? A particular project you’d like to finish? If so, make a note of these and place it somewhere where you can see it every day.

    5. Design

    Use your goals to help you design your actions for this year. Create a roadmap of how you will achieve those goals. This can be done in a few different ways, for example it could read as a journey: “first I will undertake some further study → then I will use my new qualifications on my website → my website will be the link I send to prospective clients etc etc.

    Alternatively it could be a timetable: Jan – move office, Feb – create new client list, Mar – stage corporate event… whatever works best for you.

    6. Diversify

    One reason that our businesses can stall is that we may be frightened of change. However, if we’ve learned one this from the last two years is that change is inevitable and we should prepare for it and even embrace it.

    That being said, it’s well worth considering diversifying your offering and, as I mentioned earlier, one of the best ways to do this in the current climate is with digital products.

    Even if it turns out that 2022 isn’t the right time for you to launch all your new products, you will at least have considered and prepared your next steps so that if another big wave of change comes, you won’t be caught short!

    7. Reach out

    When people say “it’s not what you know it’s who you know”, they’re not necessarily talking about nepotism!

    We all need a little help sometimes and nobody can succeed entirely alone. Think about whom you need to make contact with in order to make your goals come to fruition.

    Do you need a VA or accountant? A designer or web builder? Do you need to join a new networking group or speak to someone with experience in your field?

    A new year is a great time to forge new connections, so get out there and don’t be shy.


    If you follow the advice above I guarantee you you’ll start 2022 with renewed clarity and drive, and that’s a feeling that can inspire you throughout the next year, even if it’s as crazy as the last one!

    10 Steps to Digital Course Success website graphic