“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more so that we may fear less.”
– Marie Curie
So yes, I’m fearful, but then human beings are programmed to feel fear at times. We fear the unknown, we worry if our families are threatened, and we hate uncertainty. However, human beings are also tough, resilient and endlessly creative, and that’s why I’m choosing to acknowledge my fears and then put them to one side.
Instead, I’m going to use this unprecedented situation to do something that all business owners wish they could do but never have the time for: I’m going to work on my business instead of in it.
There are many things that can be done to develop your business during self-isolation, and it’s worth taking this opportunity to really scrutinise your online brand…
I’ve put together a few top tips for things that you can do to help you feel proactive even if work is slow:
1. Keep your business visible on social media
Post daily with uplifting, entertaining or thought-provoking content that provides value and helps your audience. We all need a little positivity right now and your customers will remember the brands that made them smile during this time.
2. Take this opportunity to work ‘ON’ your business
Make a list of all the things that you have been wanting to do but you never had time for. Now you have the time so use it wisely.
3. Stay connected with your clients & suppliers
Why not send them an email to check-in on them and make sure that they are ok – remember we are all in this together and we need to offer kindness and support at this time.
4. Host a meeting with a fellow business owner
Use Zoom or Skype to stay connected. Plan a collaboration. Provide support where possible. Remember that your colleagues are just as anxious as you so why not make plans now to keep you both motivated.
5. Attend a virtual networking meeting
Many networking groups are now online so why not show up and join in with the conversation. It will keep you talking about your business and help you to stay connected. Community is very important and we all need to feel as though we are still part of it in some way.
6. Create a new product or service
Use this time to brainstorm something new and exciting for your business. What would you like to offer your clients? How can you help them further? Business is about identifying a need and then responding to that need with something that serves a purpose, so why not identify struggles your client may be having and then create a service or product to help?
7. Audit your existing social media platforms and website
This is the perfect opportunity to look at what is working and what is not so why not take some time and audit your social media platforms and website. Be critical. Are you showing up in a way that you want to be seen? are you delivering the right message to your audience?
8. Learn a new skill through Skillshare or Udemy
Why not learn a new skill? Now’s the time to really hone in on the direction you would like your business to take, and to define what you want to create. Take this time to brush up on existing skills or learn a new one.
9. Create a 12-month content plan for your social media platforms
We all know we should do it, but hands up if you’ve kept putting it to the bottom of the to-do list! Well now you’ve got plenty of time so no more excuses!
10. Share your skills/knowledge online via a workshop or webinar
How grateful are you that there are people out there willing to do this? Well you could be one of those people! It feels wonderful to share, and it creates a great impression on your audience
11. Create an online video series to help educate your audience
Videos don’t have to be expensive affairs shot in a studio: it can be just you, your camera and your knowledge. You can even use this as an opportunity to inject some personality into your branding by introducing the audience to your pets, garden or latest creative project.
12. Create value-focused content to build your email list
Your services may be on hold for now, but this lockdown won’t last forever, and once you’re back up and running, an extended mailing list will be just the ticket.
Summary
Most of all use this time productively. I know things look dark at the moment but dwelling on the negatives won’t do anybody any good – ok so I sound like a therapist right now, but the truth is that the best way for us to get through all this with our business (and sanity) intact is to look for the silver lining: think of this as an extended exercise in marketing and your lockdown could really start to look up!
