Introducing Passion to Launch!

by Pink Lemon | Mar 15, 2022 | Digital courses, Entrepreneurship

“Do something today that your future self will thank you for”

– Unknown

Are you tired of being trapped in your business?

As entrepreneurs, it’s so easy to get caught up in the trap of having to always find new clients to feed your business. It’s exhausting and can feel as though you are constantly on a never-ending hamster wheel. Meanwhile, you are not developing your exciting new ideas and driving your business forward.

Sound familiar? I’ve been there and I know all too well how real the struggle is!

AND I am guessing you started your business because you wanted to create freedom in your life; freedom to create something you love, something that works for you and not the other way round.

The business you are pouring your heart and soul into IS the vehicle that’s going to drive you to your dreams, but it doesn’t need to be hard. After all, why work hard in your business when you can make your business work hard for you?

Simple… by creating and launching your own digital course.

Once you have a customer base, selling online courses can be a source of passive income.

Your online course can also be used as a marketing tool and to strengthen client relationships. Make use of your online course to demonstrate what your company is all about, and demonstrate what sets you apart from the competition. Build strong bonds with your students and watch as their enthusiasm for your course grows.

But let’s start with what it is.

What is a digital course?

Using an online course to generate passive income is one of the simplest ways to scale a business.

Contrary to popular belief, starting an online course business is relatively simple and inexpensive. All you need to start selling online courses is yourself, a simple website, and a subject that you can teach.

Creating and selling a digital course for your business gives you the financial and time freedom you desire to make your dreams become reality, AND enable you to…

Scale your business
Generate money on demand
Positively impact the lives of yourstudents
Widen your customer base
Create a more robust business model
Solidify your brand
Become the ‘go to’ expert in your space
Make money doing something you love
Create the life you want for yourself and your family.

Now that businesses are becoming more remote and online, it’s more important than ever to get your courses (and skills!) out there.

More and more people are online.

They work, meet, shop, play, and learn all from the comfort of their own homes. You don’t have to persuade them of the importance of online learning because they already believe it.

So now, what you must do is develop a course that they require, one that will assist them in solving a problem or making their lives easier.

How do I get started?

The best part is that online courses can be created and sold by anyone.

All you need is a little knowledge and the ability to speak passionately about a subject. But if you still have no idea what to do and how to get started, I’ve got you covered.

Introducing… Passion to Launch!

Passion to Launch! is a comprehensive programme that will help you create your digital course so that you can scale your business AND stop trading your precious, limited time for money.

Throughout the 12-week programme, where you work closely with me, you will receive:

A roadmap to turn your winning idea into a profitable course
Resources to help get you started
Specific deadlines to work towards
Accountability to help you stay on track
Support on hand to help you achieve your goals

As we work through the programme you will be:

Pre-work: Nailing your perfect topic
Week 1 – Outlining your course strategy
Week 2 – Defining & validating your ideal student
Week 3 – Clarifying the transformation & course promise
Week 4 – Outlining your course structure and content
Week 5 – Styling your course
Week 6 – Getting tech-savvy
Week 7 – Delivering your course
Week 8 – Outlining your course offer
Week 9 – Creating a killer sales page
Week 10 – Creating your visibility plan
Week 11 – Choosing your launch style
Week 12 – Getting ready for launch

And you will have access to:

12 weekly ‘live’ training sessions
12 weekly Q&A sessions
On-demand pieces of training and quick-win tutorials
Recorded replays of all ‘live’ training sessions
A private members area
A private Facebook group

And a LIFETIME access to the programme! Plus, lots of valuable bonuses to help you achieve success.

This programme is perfect for you if:

You are ready to take your business to the next level
You are bursting with creative ideas and ready to bring them to life!
You want to create freedom in your business
You want to create a positive impact in the world
You are ready to share your knowledge and expertise to support others
You are ready to generate more sales and make the money you truly deserve!
You are ready to take action!

This programme is NOT right for you if:

You are not prepared to put the work in to make it happen
You are not ready to show up for yourself and take a leap of faith
You are not ready to break free from the beliefs that are holding you back
You enjoy the relentless cycle of having to find new clients to work with
You are not ready to invest in your business or yourself.

Find out more

In conclusion…

With the majority of our lives now spent online and our businesses facing constant uncertainty and change, it’s time for you to go out, create an online course, and generate some money!

It’s not only a way for you to supplement your income, but it’s also a way for you to establish yourself as a subject matter expert who enjoys assisting others. This focuses on building relationships with clients and potential clients, which ultimately brings them back to you in the future.

How to Monetise Your Expertise

by Pink Lemon | Mar 1, 2022 | Business, Digital courses, Entrepreneurship

“Knowledge is of no value unless you put it into practice”

– Anton Chekhov

What are you an expert in?

As an entrepreneur, it’s easy to take your expertise and skills for granted. But did you know that your expertise has a value and that you can sell it? Everyone has a strength or a skill they can capitalise on — it can be parenting, coaching, creative design — the list goes on and on.

So let’s talk about how you can seize the opportunity, and monetise your expertise to empower your audience to do what you do.

Finding your zone of genius

One of the problems entrepreneurs face is identifying the areas they’re already an expert in, and figuring out how to position themselves. To overcome this, make a list of all the things you’re knowledgeable about. Then narrow it down and consider which of these areas might be valuable to others, but also, how motivated you are in teaching it.

Think of how you will position yourself

Let’s face it. Unless you’re working in a very specific niche area (in which case your audience is small), there are going to be people out there who have the same niche and expertise as you, and are bound to end up as your competitors.

Think about how you want to present your business and yourself in a way that’s fresh, unique, and different. Something that makes you stand out and make people want to choose you among others.

Know your target market

Now on to the audience.

Before executing your product or service, it’s important to know who your target audience is. Who are they? Where are you most likely to find them? Identifying who your target audience is vital because it will influence how you position yourself, what kind of online presence you want to create, and which platforms to be on.

Final thoughts

We live in the information age where if you have knowledge, you are valuable.

Monetizing your expertise can be done in several ways, but getting started means understanding the value of your skills and expertise. Who is willing to pay for what you know? What are they willing to pay?

Developing a one-person consulting business is not for everyone, but it is one way to turn your knowledge into profitable assets. This blog has given you a place to start in developing an action plan that will give you the greatest chance at success.

Good luck!