Welcome to my freshly squeezed blog!

Karen Davies, Pink Lemon

My name is Karen and I am a Branding Consultant based in Kent.

I am really passionate about what I do as I love helping other business owners to grow their businesses. Branding underpins everything within a business and I believe, it is ultimately the key to future growth and success.

When I am not designing or running my business, I am a mummy to two beautiful daughters – in fact it was my girls that inspired the ‘pink’ in Pink Lemon as I have a lot of pink in my house!

Core Values: Does Your Business Have Them?

You have values, am I right? A set of what you might call ‘core’ values that you’ve defined within yourself over the years. Maybe they revolve around your priorities, your commitment to your family, your ethical standards or your faith....
Core Values: Does Your Business Have Them?

Core Values: Does Your Business Have Them?

You have values, am I right? A set of what you might call ‘core’ values that you’ve defined within yourself over the years. Maybe they revolve around your priorities, your commitment to your family, your ethical standards or your faith. But what about your...

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Case Study: Pink Lemon Rebrand

Case Study: Pink Lemon Rebrand

I’ve never really considered myself to be a business owner or an entrepreneur; not because I didn’t think I was capable but because I never really gave it much thought. From the age of 15, I had always had a job because it was how I was brought up; leave school, find...

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Case Study: Happy You Happy Body Rebrand

Case Study: Happy You Happy Body Rebrand

Rebrand & Brand Development www.happyyouhappybody.co.uk Based in Kent, Karen Jones is a Personal Fitness Instructor who provides personal training sessions, runs fitness bootcamps and teaches yoga in Orpington. Karen is also a published Author and an...

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What is the point of your website?

What is the point of your website?

You have a website but do you know why you have a website other than to say, ‘you have website’? The reason I am putting this question out there into the great digital universe is because I often come across Clients who have existing websites but they don’t know its...

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What I’ve learnt in business so far…

What I’ve learnt in business so far…

Who knew that starting your own business was such a minefield? I didn’t, although to be fair I didn’t really plan on going it alone, it just sort of happened. My transition into self-employment basically consisted of me waking up one morning and saying to my poor,...

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10 signs that it may be time for a rebrand

10 signs that it may be time for a rebrand

To brand or not to brand, that is the question… If you’ve been in business for a while; the chances are you’ve developed a brand. Good – that’s the first step to business success. However, when was the last time you really took a good look at your...

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Are your business cards lacking zest?

Are your business cards lacking zest?

Picture the scene, you are at a networking event and you manage to finally get in front of a prospective Client that you have been wanting to talk to for ages... Picture the scene… you are at a networking event and you manage to finally get in...

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Why you must invest in your business’s branding

Why you must invest in your business’s branding

Let me start by asking you a question… does your branding, website or marketing material convey the passion you have for your business? If not, why not? Believe it or not, branding isn’t just about creating a nice-looking logo or even a great looking...

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What is branding?

What is branding?

The first question people tend to ask about what I do is “what exactly is branding?” You see, people understand that a business needs a logo or a strapline, but they often think that branding stops there. Worse still they think that branding consultants...

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