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“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
– Seth Godin
5 key things to consider when getting started with a digital course
“If you fail to plan, you are planning to fail!” - Benjamin FranklinIf you’re thinking of creating...
10 reasons why a digital course needs to be included in your plans for 2021
“The secret of getting ahead is getting started.”- Mark Twain2020 has gone and we now have a whole...
Surviving the Pause of 2020
“On the other side of a storm is the strength that comes from having navigated through it. Raise...
What is it really like to be a graphic designer?
"Always remember, you have within you the strength, the patience, and the passion to reach for the...
How things can look up in a lockdown
"Nothing in life is to be feared, it is only to be understood. Now is the time to understand more...
The Visibility Hub: A great start!
"Don’t wait for opportunity. Create it." Hello and welcome to the latest Pink Lemon blog. I wanted...
An interview with Kathy Hayman, The Loving Life Coach
Brand story: getting to know the face behind the brand Please introduce yourself Hi I'm Kathy...
2019: end of year review
Do you have 2020 vision? Well, as hard as it is to believe, 2019 has officially past and we are in...
How to define your ideal customer
In last week’s blog I told you that one of the most important things you can do when creating or...
How to create an effective brand strategy
“So what do you do?” asks the lady at the networking meeting “I’m a branding specialist” I reply...
5 Reasons why awards can help your brand
If you had told me 18 months ago, when I started my business, that I would soon be attending my...
Add some love to your brand by creating a brand style guide
Building a business takes time. It requires patience, attention and dedication. However, if you...
10 steps to creating a winning brand
Pop quiz: What is a brand? Do you know the answer? Don’t worry; you’re not being marked out of 10!...
6 Lessons I learnt in business during 2018
Whilst I am not too sure where 2018 went, I do feel as though I experienced 10 years’ worth of...
Core values: does your business have them?
You have values, am I right? A set of what you might call ‘core’ values that you’ve defined within...
Case Study: Pink Lemon Rebrand
I’ve never really considered myself to be a business owner or an entrepreneur; not because I...
How to cope when things don’t go to plan!
If there’s one thing I have learnt during the past 2 years of being in business is that it’s one...
Case Study: Happy You Happy Body Rebrand
Rebrand & Brand Development www.happyyouhappybody.co.uk Based in Kent, Karen Jones is a...
What is the point of your website?
You have a website but do you know why you have a website other than to say, ‘you have website’?...
What I’ve learnt in business so far…
Who knew that starting your own business was such a minefield? I didn’t, although to be fair I...
10 signs that it may be time for a rebrand
To brand or not to brand, that is the question… If you’ve been in business for a while; the...
Are your business cards lacking zest?
Picture the scene, you are at a networking event and you manage to finally get in front of a...
Why you must invest in your business’s branding
Let me start by asking you a question… does your branding, website or marketing material convey...
What is branding?
The first question people tend to ask about what I do is “what exactly is branding?”You see,...
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