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Brand story: getting to know the face behind the brand Please introduce yourself Hi I'm Kathy Hayman and I'm the Loving Life Coach. Is there a story behind your business name? Yes there is - at the time I was thinking about setting up my coaching business Robbie...
Do you have 2020 vision? Well, as hard as it is to believe, 2019 has officially past and we are in to a brand new decade. It really does seem to have flown by in a flurry of furious activity don’t you think? Here at Pink Lemon we’ve been non-stop with projects,...
In last week’s blog I told you that one of the most important things you can do when creating or defining your brand is to ask yourself “who are my audience” This week I’m going to explain why this is so vital and how to go about answering that question. Why does it...read more
“So what do you do?” asks the lady at the networking meeting “I’m a branding specialist” I reply “Oh…” I watch as the all too familiar glazed expression descends on her face and I can see the words forming before she even opens her mouth: “So…logos right?” …Ok, I get...read more
If you had told me 18 months ago, when I started my business, that I would soon be attending my third Awards Ceremony, I would have laughed! Back in March I was fortunate enough to attend the annual Kent Women in Business Awards (KWIBA) in Maidstone, Kent where, for...read more
Building a business takes time. It requires patience, attention and dedication. However, if you get things right in the early stages, it’s so much easier later on. Basically, if you have a strong foundation you can build a strong business. The good thing is that, even...read more
Pop quiz: What is a brand? Do you know the answer? Don’t worry; you’re not being marked out of 10! The fact is that ‘brand’ often means different things to different people. Most people, when asked, will say that a company’s ‘brand’ is its logo. Well done if you got...read more
Whilst I am not too sure where 2018 went, I do feel as though I experienced 10 years’ worth of business in just one year, where so much happened. 2018 consisted of so many incredible highs and lows to the point where I was starting to feel as though I was on a...read more
You have values, am I right? A set of what you might call ‘core’ values that you’ve defined within yourself over the years. Maybe they revolve around your priorities, your commitment to your family, your ethical standards or your faith. But what about your...read more
I’ve never really considered myself to be a business owner or an entrepreneur; not because I didn’t think I was capable but because I never really gave it much thought. From the age of 15, I had always had a job because it was how I was brought up; leave school, find...read more
You have a website but do you know why you have a website other than to say, ‘you have website’? The reason I am putting this question out there into the great digital universe is because I often come across Clients who have existing websites but they don’t know its...read more
Who knew that starting your own business was such a minefield? I didn’t, although to be fair I didn’t really plan on going it alone, it just sort of happened. My transition into self-employment basically consisted of me waking up one morning and saying to my poor,...read more
To brand or not to brand, that is the question… If you’ve been in business for a while; the chances are you’ve developed a brand. Good – that’s the first step to business success. However, when was the last time you really took a good look at your...read more
Let me start by asking you a question… does your branding, website or marketing material convey the passion you have for your business? If not, why not? Believe it or not, branding isn’t just about creating a nice-looking logo or even a great looking...read more
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