Welcome to our freshly squeezed blog!
An interview with Kathy Hayman, The Loving Life Coach
Brand story: getting to know the face behind the brand Please introduce yourself Hi I'm Kathy Hayman and I'm the Loving Life Coach. Is there a story behind your business name? Yes there is - at the time I was thinking about setting up my coaching business Robbie...
2019: end of year review
Do you have 2020 vision? Well, as hard as it is to believe, 2019 has officially past and we are in to a brand new decade. It really does seem to have flown by in a flurry of furious activity don’t you think? Here at Pink Lemon we’ve been non-stop with projects,...
How to define your ideal customer
In last week’s blog I told you that one of the most important things you can do when creating or defining your brand is to ask yourself “who are my audience” This week I’m going to explain why this is so vital and how to go about answering that question. Why does it...
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How to create a winning brand strategy
“So what do you do?” asks the lady at the networking meeting “I’m a branding specialist” I reply “Oh…” I watch as the all too familiar glazed expression descends on her face and I can see the words forming before she even opens her mouth: “So…logos right?” …Ok, I get...
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5 Reasons why awards can help your brand
If you had told me 18 months ago, when I started my business, that I would soon be attending my third Awards Ceremony, I would have laughed! Back in March I was fortunate enough to attend the annual Kent Women in Business Awards (KWIBA) in Maidstone, Kent where, for...
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Add some love to your brand by creating a brand style guide
Building a business takes time. It requires patience, attention and dedication. However, if you get things right in the early stages, it’s so much easier later on. Basically, if you have a strong foundation you can build a strong business. The good thing is that, even...
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10 steps to creating a winning brand in 2019
Pop quiz: What is a brand? Do you know the answer? Don’t worry; you’re not being marked out of 10! The fact is that ‘brand’ often means different things to different people. Most people, when asked, will say that a company’s ‘brand’ is its logo. Well done if you got...
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6 Lessons I learnt during 2018
Whilst I am not too sure where 2018 went, I do feel as though I experienced 10 years’ worth of business in just one year, where so much happened. 2018 consisted of so many incredible highs and lows to the point where I was starting to feel as though I was on a...
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Core values: does your business have them?
You have values, am I right? A set of what you might call ‘core’ values that you’ve defined within yourself over the years. Maybe they revolve around your priorities, your commitment to your family, your ethical standards or your faith. But what about your...
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Case Study: Pink Lemon Rebrand
I’ve never really considered myself to be a business owner or an entrepreneur; not because I didn’t think I was capable but because I never really gave it much thought. From the age of 15, I had always had a job because it was how I was brought up; leave school, find...
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What is the point of your website?
You have a website but do you know why you have a website other than to say, ‘you have website’? The reason I am putting this question out there into the great digital universe is because I often come across Clients who have existing websites but they don’t know its...
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What I’ve learnt in business so far…
Who knew that starting your own business was such a minefield? I didn’t, although to be fair I didn’t really plan on going it alone, it just sort of happened. My transition into self-employment basically consisted of me waking up one morning and saying to my poor,...
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10 signs that it may be time for a rebrand
To brand or not to brand, that is the question… If you’ve been in business for a while; the chances are you’ve developed a brand. Good – that’s the first step to business success. However, when was the last time you really took a good look at your...
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Are your business cards lacking zest?
Picture the scene, you are at a networking event and you manage to finally get in front of a prospective Client that you have been wanting to talk to for ages... Picture the scene… you are at a networking event and you manage to finally get in...
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Why you must invest in your business’s branding
Let me start by asking you a question… does your branding, website or marketing material convey the passion you have for your business? If not, why not? Believe it or not, branding isn’t just about creating a nice-looking logo or even a great looking...
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What is branding?
The first question people tend to ask about what I do is “what exactly is branding?” You see, people understand that a business needs a logo or a strapline, but they often think that branding stops there. Worse still they think that branding consultants...
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