How to define your ideal customer

How to define your ideal customer

In last week’s blog I told you that one of the most important things you can do when creating or defining your brand is to ask yourself “who are my audience” This week I’m going to explain why this is so vital and how to go about answering that question. Why does it...
How to create a winning brand strategy

How to create a winning brand strategy

“So what do you do?” asks the lady at the networking meeting “I’m a branding specialist” I reply “Oh…” I watch as the all too familiar glazed expression descends on her face and I can see the words forming before she even opens her mouth: “So…logos right?” …Ok, I get...
5 Reasons Why Awards Can Help Your Brand

5 Reasons Why Awards Can Help Your Brand

If you had told me 18 months ago, when I started my business, that I would soon be attending my third Awards Ceremony, I would have laughed! Back in March I was fortunate enough to attend the annual Kent Women in Business Awards (KWIBA) in Maidstone, Kent where, for...
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