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Finding Your Inner Confidence

Finding Your Inner Confidence

“Don’t regret the past or fear the future. Both bring misery through self-doubt.”

– Deepak Chopra

Even the most outwardly confident of people have a little voice in their heads that tells them they ‘can’t’ – for some people åthat voice is so loud that they simply don’t try new things, whether it’s a new class at the gym, a new shade of lippy or a new arm to their business. So where does that little voice come from and what can we do to silence it?

Well, first of all we need to realise that actually we don’t want to silence that voice; we simply want to negotiate with it! You see there’s a part of our brain called the limbic system. We have our cognitive functions at the front of our brains: the reasoning, the logic, the explanation of behaviour etc, but we also have our limbic system, which is responsible for keeping us safe and is very much tied in with our emotional responses.

So for example, in prehistoric times we’d have to be constantly on the lookout for predators, so we’d be in a heightened state of anxiety: our limbic system is what takes control of that vigilance – that alertness. That’s why we have an inbuilt adrenaline response: the ‘flight/fight/freeze’ response. We needed that to survive. We needed to be on guard. 

Unfortunately, our brains now see all stress as potential threats. For example, we’re caught in traffic and late for a meeting. We’re not going to die of, but we still get the same stress response: our heart beats faster, we sweat, and our mouths go dry. Essentially our body shuts down all extraneous systems and prepares us to run away. When we can’t run away (from the traffic jam, or mortgage or doctor’s appointment or whatever else), these symptoms simply stay with us to a greater or lesser extent. Our brains don’t realize that our society has evolved. 

Unfortunately the limbic system doesn’t care if you’re depressed, it doesn’t care if you’re anxious. If you’re either of those things, you’re going to stay physically safe.

So our job is to recognise this. To say to the limbic system “thank you so much. I know you’re really trying to keep good care of me. But you know what? I’ve looked at the risk of this – I’ve assessed it. And I’m going to be alright. I can handle this”

Imposter syndrome

The limbic system is also responsible for something called ‘imposter syndrome’. Imposter syndrome can occur if you get promoted, if you get an award, if you change schools, go to college and you feel like you’ve got there through pure luck (even though that’s almost certainly not true). You feel a sense of constant guilt, you feel like a fraud and you feel like you’re going to get found out. You feel like you’re deceiving people.

Research suggests that around 70 percent of people have felt imposter syndrome, but surely 70 percent of us can’t be called be frauds? of course not:  it’s just another one of those lies that our anxious brain tells us.  Quite often it is just a natural reaction to change. But once we appreciate that, we can take steps to move away from it or at least understand it.

You see, what confident people do really well, is they allow themselves to feel comfortable. They know that if they fail in something, they are not actually a failure: It’s just another learning opportunity. Confident people have the ability to be vulnerable because they know it doesn’t define them. Fear is experienced when you are visualizing something going badly. When that moment that you’ve dreaded happens (if it ever does, and let’s be honest, things are rarely as bad as you think they’re going to be) more often than not, you react, you get on with it. 

So say, for example, you’re doing a presentation: You walk into the room and you trip over and fall flat on your face. Disaster? Well, not really. Think about it: what would you do? You’re not just going to lie there. You’re not going to start your presentation from the floor! You react in the moment. You get up, you apologise, you ask for help, for a glass of water, you find a seat. You shake it off. 

And be honest, if you saw your speaker fall and get straight back up you’d feel awful for them – but you’d be pretty impressed! Even if they turned around and said “I’m sorry, I’m hurt, I’m going to have to reschedule. You still wouldn’t judge them. You wouldn’t bad mouth them or think they couldn’t do their job. You’d admire them.

So the important thing is knowing that whatever happens to you, you can handle it. If you do keep picturing a worst case scenario, the best thing you can do is accept that worry and plan how to deal with it if it happens. “If X happens, I will do this” Then you can say to yourself:  I’ve got a plan for the worst and and now I’m going to visualize the best. Now I’ve dealt with all the bad stuff. I’m going to visualize this good thing happening. I’m going to program my subconscious brain for positive stuff, for the stuff I want. 

How does this apply to me?

If you are planning to create a digital course, then the first thing to do is make sure that it’s something you are passionate about. Remember your why .Why are you doing it in the first place? Recognising that this is going to be tough is important. It’s your livelihood. Your future. So remember why you are doing it in the first place. 

The next thing is understanding that fear is a natural part of any change. You need fear for growth. You have to push past your comfort zone. So fear is natural. It’s absolutely natural, and again; what is the worst that can happen? 

Say, for example, you get criticized. Do you think the criticism is valid? If the criticism is valid then that’s great. Change what needs changing, make the amendments that you need and then send it off again. What else might you need to change? Are you going for the right market? What do your sales look like? how’s your market? Is it working for you?

Finally, you need to be aware that you’re doing an amazing thing. You’re creating something unique, and it’s your passion. Yes. It might be tough, but what an amazing experience. If you think “What can I learn from this? Then you immediately open yourself up to new opportunities.

It’s all about being kind to yourself and just realizing that you’re allowed to be scared. We need our limbic system – if we weren’t scared we’d step off the nearest cliff just to see what would happen! But if you accept that fear, assess your risks and take your time, you can quieten that little voice and let your inner confidence shine!

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What ‘TYPE’ of business are you running?

What ‘TYPE’ of business are you running?

“Words have meaning. Type has spirit. The combination is spectacular.”

– Paula Scher

If you’ve been following my blogs you’ll have realised by now that there is a lot more to branding than just a snazzy logo (although the snazzy logo is SUPER important!). When it comes to branding the devil is in the detail, and one of the most important details is the font (or fonts) you use in your marketing. At first glance it seems like a trivial thing: just use Times New Roman right? Isn’t that a good catch all font?

In fact, the font you use has an amazing impact on your branding (and I’m afraid Times New Roman just might not cut it!). Successful companies use fonts to great effect, to the extent that they become recognised for a certain font, or even have a specially created font named after them.

Consider, for example, the Disney franchise – they use typography that is instantly recognisable, and uniquely theirs. Similarly, the Harry Potter logo is heavily reliant, not on graphics, but on the font.

If you scroll through the pre-set fonts on your PC you’ll find one called Blackadder: it’s actually named for the BBC sit com, specifically the second series, set in Elizabethan England. The designer, Bob Anderton, actually based the script on the signature given by Guy Fawkes after his arrest, and made it deliberately ‘shaky’ to convey a sense of the theatrical! 

So this, like the Disney typography, was designed to evoke very specific emotions and convey the essence of the brand for which it was used. These are examples of fonts being used to good effect, but what about the opposite? 

Believe it or not, one particular font has been the subject of so much vehemence over the years, that it actually spawned an online movement: bancomicsans.com was created by a couple who likened the use of the font to “showing up at a black tie event in a clown costume” – in the early days of home computing Comic Sans was used to lend a jaunty ‘handwritten’ effect to marketing, but has been so overused that it’s become something of a cliché. This is particularly the case for businesses that want to appear high end.

So you see, the fonts you choose for your business are extremely important, but how do you narrow it down when you’re starting out?

Font Styles

First of all, it helps to know that fonts can be broken down into five basic types:

Font styles

SERIF

Serif fonts, such as our old friend Times New Roman, are traditional ‘typewriter’ type fonts – straight forward and easy to read, with flourishes at the edges called ‘serifs’ (feet). They are classic and classy, and evoke a sense of trust and quality.

SANS-SERIF

Sans Serif fonts, such as Arial, are more minimal than traditional serifs, having done away with the flourishes. They’re clean and very easy to read, making them an excellent choice for body text, particularly on dark or patterned backgrounds.

SCRIPT

Script fonts, such as Forte, are flowing and pretty, almost always italic, and are great for conveying a sense of elegance. They’re popular with people in the beauty industry and are extremely varied, so there’s something to suit most people.

HANDWRITTEN

Handwritten fonts are the less clunky children of Comic Sans. Fonts such as Just Another Hand are fun and quirky, and popular with companies that cater for children. Be careful when choosing a handwritten font: the right one can bring much needed levity to a brand, but the wrong one can just look cheesy.

DECORATIVE

Finally, decorative fonts such as Chocolate Dealer are distinctive and dramatic. Start googling these fonts and you may never stop, but there really is something to suit every brand. It’s best to bypass the pre-set fonts and look for something online with these, as you minimise the chances of looking like other companies.

Summary

Once you’ve chosen your fonts you’ll need to pick colours (for example, if your brand colours are quite pale you might want your typography in dark grey instead of black), weights (ie size and thickness) and designated usage (will this font only be used in the logo, or only in body text etc).

You can then enter all this into your brand style guide so that if you need to outsource your design to a third party, they’ll know exactly how to keep you on brand.

Remember, fonts say just as much about your business as graphics, so it’s worth taking the time to get it right.

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5 tips to choosing your brand colours

5 tips to choosing your brand colours

“Colour is a power that directly affects the soul”
– Wassily Kandinsky

Think of a famous logo.

  • What colour is it?
  • Does that colour evoke any feelings on your part?
  • Is it appropriate to the brand?
  • Does it make you want to buy?

When we think of a company’s branding one of our first impressions is of colour: it’s easily recognised, easily remembered, and creates a ‘feeling’ that goes with that company.

Cadbury’s Chocolate was established in the Victorian era and purple was used as a regal and venerable tribute to the Queen. It says “our chocolate is high quality; our chocolate is a cut above”. So successful is Cadbury’s branding, that they trademarked their own Pantone colour in 2008.

 Cadbury logo 

Apples are usually green or red, but Apple inventor Steve Jobs chose white for his branding, as it invoked a sense of cleanliness, precision and class. Other computer manufacturers of the time stuck with functional greys, but Jobs was looking past pure function: he wanted Apple to be a statement brand, and he certainly got his wish.

 Apple logo

 Then there’s McDonalds: the red was chosen because red is thought to stimulate appetite (people on diets are recommended to avoid red in their kitchens and on crockery!), while yellow is happy, sunny and upbeat; representing a ‘coming together’ of family and friends.

mcdonalds logo

These are not just random jabs at a colour wheel, these are carefully thought our palettes chosen with surgical precision and design to sell product.

Research has time and again shown the importance of colour, with 85% of consumers citing colour as the biggest motivator when choosing a particular product, and a massive 60% saying that they will decide whether or not they’re attracted to a message based on colour alone.

How to choose your brand colours

So how do you go about choosing the right colour palette for your business?

You need to start by understanding the basics about colour psychology, and how this relates to you and your company, and I’ve put together 5 top tips for helping you make the right choice:

#1: Understand colour psychology

‘Colour psychology’ refers to the ways in which colour can affect, impact & influence human behaviour. Understanding colour psychology will help you to build a strong, memorable and relatable brand.

So let’s start with common colour associations:

Red is associated with danger, excitement, and energy. It’s also known for being the colour of love and passion and, as mentioned earlier, is believed to stimulate appetite.

Pink is feminine and romantic. Different shades, like hot pink, can be youthful and bold, while pale or dusky pink can be calming.

Orange, like its namesake, is fresh and full of vitality. It’s also creative, adventurous, and associated with being cost-effective.

Yellow is optimistic. It’s a colour associated with being playful and happy and can evoke nostalgia and sunshine.

Green is natural, often used to demonstrate sustainability. But it can also align with prestige and wealth.

Blue is trustworthy and reliable. It’s calming but also often associated with depression.

Purple is royalty and majesty. It can be spiritual and mysterious. In Ancient Greece purple was a difficult and expensive colour to create and was therefore used only for the wealthiest of people – this reputation remains.

Brown is down-to-earth and honest, often used for organic wholesome products.

White is pure. It conveys simplicity and innocence, as well as cleanliness and precision, often with a minimalistic feel.

Black is both sophisticated and elegant. It can be formal and luxurious, but also sorrowful.

Multicolour is united or open to anything. It’s great for capturing the spirit of diversity.

#2: Define your brand’s essence

To do this you must ask yourself:

  • What is my brand about?
  • What does my brand stand for?
  • Who am I trying to attract?
  • What are the goals of my brand? (for example, do you want your customers to be more informed or do you want to excite and inspire them through the products you sell?)
  • How do I want my customers to feel? (empowered, supported, confident?)
  • What is my brand’s personality? (serious, quirky, intelligent, fun, inspirational?)

Once you have figured out how you want your brand to be perceived by your customers, and what your brand’s essence is then it’s time to choose a colour palette that supports your business.

For example, if your business sells natural products and cares about the environment then green is a great colour to choose because it represents nature and the natural world. It also has strong associations with tranquillity, good luck and health.

#3: Get inspired!

Once you have a good understanding of the essence and style of your business, then it’s time to get inspired.

Create a board of colour inspiration in Pinterest. There will be certain colours that you will be attracted to and because you have determined what your brand essence is, you will be able to make a judgement as to whether the colours you have picked are right for your business and what you want to convey.

 

Pinterest

 

Once you have created your board then choose 6-8 colours that you feel are right for your brand and that will work together.

There are lots of tools that you can use to help you generate colour palettes. Canva has a really useful tool called The Colour Generator
(https://www.canva.com/colors/color-palette-generator/).

#4: Start selecting colours

Brands often have more than one colour as part of the colour scheme (remember McDonalds’ red and yellow). A business may use one primary colour in the main, but this colour will be supported by an accompanying palette (Samsung’s green Android is instantly recognisable, but its blue font is just as important).

Colours that are chosen in a brand palette must work together harmoniously. If the colours do not sit well together then the brand’s identity could end up looking messy and disjointed.

When you are choosing your brand’s colours, it’s worth creating a primary palette which consists of 1-3 core colours and a secondary palette of 3-5 colours.

Primary colours:

Your brand’s primary colours will be the colours most associated with your brand for example… Tiffany’s signature Blue or Coca Cola’s red.

Secondary colours:

Once you have chosen your primary palette, pick 3-5 secondary colours that complement your primary palette. These colours will either appear next to your main colours or they may appear independently. Different types of secondary palettes may include:

Analogous colours:

These colours sit very close to your primary colour scheme. For example if your main primary colour is green then you can add other cold colours such as blue and purple. Analogous colour schemes are harmonious in their appearance.

Monochromatic colours:

These are various shades and tints of your primary colour. For example, if your primary colour is red then your secondary colours may be light red and dark red. Monochromatic colour schemes can be used to enhance your primary colour.

Contrasting colours:

Contrasting colours are often seated across from each other on the colour wheel, or they are a selection of vibrant tones, such as red, blue and yellow. This colour scheme can help your brand to pop and can give it a contemporary feel.

Neutral colours:

Once you have picked your primary and secondary colour palettes then it’s time to choose your neutral colours. Neutral colours bring a balance to your colour palette and they are often the colours that appear across all your marketing collateral, such as backgrounds and text. Neutral colours often consist of white, cream, beige, grey and black.

It’s worth including both light and dark shades within your colour palette. A strong and distinct colour palette will include a mix of light, medium and dark tones.

Creating both a primary palette and a secondary palette will help to visually strengthen your brand’s look throughout all your design collateral. It will also make it easier to create a more distinct and memorable design. If you just limit yourself to 3 colours, it may make it harder to evolve your look.

Your colour palette is most likely to appear in your logo, website and emails, across your social media platforms, in your advertising, throughout your brand’s stationery and on staff uniforms. In fact your brand colours should appear anywhere where your business shows up so it’s worth taking the time to get it right!

#5: Test, test, test…

Once you have chosen your brand colours, bring them all together and create several different colour combinations to make sure that all the colours complement one another, and convey the right message.

If you are unsure then get outside feedback. Ask a few trusted people to give you feedback on the colours you have chosen. You can then measure their answers against what you were looking to achieve to see if the colours are aligned with your brand’s message and how you want your business to be perceived.

Summary

It’s exciting to start a business (actually it’s pretty exciting no matter how long you’ve been doing it!) and it’s very tempting to choose colours based on your own personal likes.

Whilst it is vital that you like your own colour palette (after all, you’re the one who has to live with it), it’s even more important that the colours you choose express the nature and goals of your company. I may have a fondness for yellow and pink, but I wouldn’t have used those colours if I’d been setting up a funeral home!

Sure, that’s a pretty simplistic example, but it illustrates just how wrong the wrong colours could be, while the century plus of success enjoyed by our old friend Cadbury proves that, with the right colours, the sky’s the limit!

Elevate Your Brand with Colour

If you are in the process of defining your brand’s colour palette and need a little help then download our free ebook which has been designed to:

  • Walk you through the process to defining a distinct colour palette for your brand
  • Break down the colour creation process into manageable chunks
  • Give you a step by step guide to creating your own unique colour palette
  • Help you to define your brand’s essence
  • Give you an insight into colour psychology
  • Create an effective mood board so that you can visualise your creative ideas

Download your FREE ebook ‘Elevate Your Brand with Colour’ and start creating your powerful brand today.

Elevate your brand with colour ebook

Book your complimentary consultation

If you would like to book a complimentary consultation to see how I can help you grow your business then please click here.

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Getting started with a digital course

Getting started with a digital course

“If you fail to plan, you are planning to fail!”

– Benjamin Franklin

If you’re thinking of creating a digital course for your business then it’s vital that you take a considered approach. After all, creating a digital course is not a five minute job; it takes time and effort to create a course that will sell.

Not only do you need to think about what you are going to teach on a broader level, you also need to plan out the specific content and structure the course so that it flows. You need to consider what the learning outcomes will be so that you can effectively communicate this through the marketing stage to convert sales.

With creating a digital course, much of the work is front-loaded which means that you will be doing a lot of work upfront before making any money. There are a lot of important decisions to be made before you dive into creating your content and to help you stay on track, I’ve created a checklist of the five most important aspects of course creation.

  1. Choosing the right topic to teach

The very first step to creating a successful digital course is to decide on your course topic. When choosing your topic, focus on a niche area (a segment of the market).

Don’t try to appeal to everyone, that approach is rarely successful. Instead focus on a core group of people that you can really help. For example, if you were going to create a digital course on social media, instead of trying to teach students all about social media (which is a huge subject), narrow the topic down to a specific area (like a specific platform, or how to get results in a certain area).

The more focused you are, the more opportunity you have to convey your expertise, and students are also more likely to get better and more effective results.

When you are thinking about your course topic, consider the following:

  • Your audience
  • What their specific challenges are
  • How you can resolve these challenges through your teaching
  1. Validating market demand

Once you have come up with your perfect course topic, the next step is to test your idea and find out if there’s market demand.  You don’t want to spend a great deal of time and energy creating digital courses that people are not prepared to pay for.

Validating your course is a very smart idea because:

  • It will prove there is market demand for your digital course
  • You can generate revenue
  • It will give you the opportunity to build your email list
  • It will give you the opportunity to talk about your course and build interest around it

There are many ways to go about testing your idea, such as:

  • Do a Google search – are people searching for your topic?
  • Interview your target audience
  • Create a focus group
  • Create a survey
  • Create a lead magnet
  • Create a poll on social media platforms
  • Run a free webinar
  • Run a pilot program
  • Check out other course websites such as Udemy and UpSkill
  • Visit Quora
  • Check out Feedly
  1. Defining your ideal audience

Your ideal customer is someone who wants to buy what you have created because it’s something they need or want. Once you have a clear idea of who your ideal customer is then you can set about creating content to wow them.

Think carefully about your course content. Is this an area in which you have a lot of experience? If so, think about past clients that you’ve worked with: were some more invested in your topic than others? For example, before I started creating digital courses I helped people with their branding and would often look at whether or not a digital course would be appropriate for my clients as part of their brand. Some of my clients were immediately excited by the idea and so I had an inkling of the kind of client I would be dealing with when I started course creation.

Looking at attributes such as age/geography/sector etc is a really good starting point for discovering your ideal audience, but it’s not the only way: in my own research I found that my ideal client could be any age and from any sector, but they had an attitude in common – a passion and a desire to grow their business that tended to manifest in things like increased social media presence, attention to branding and big business goals.

  1. Being clear on the results

What results are you looking to generate from your digital course?

Whenever you feel stuck on subject matter, ask yourself this: what will my clients get from this course? Be as specific as you can. Let’s take the idea of a social media course again – the answer to that question could be “at the end of this course my clients will be able to set up a Facebook business account and be generating regular sales from it within 6 months” Try to phrase it just like that “at the end of this course my client will…” if you can be that specific with your offering, then clients will be more likely to buy.

Once you’ve considered what results you want for your client, ask yourself what results you want for yourself. Try to be just as specific with this: “I want this course to generate x amount of revenue this year” or “I want to have sold x number of courses by Christmas” Knowing exactly what you want to achieve from your efforts will help you stay on track. Whenever you start to feel that you’re losing focus, simply refer back to your ‘results statement’ and it will put you back on track.

  1. Choosing your preferred delivery method

When it comes to delivering your digital course, there are 3 main options to choose from:

The most popular option which is a Learning Management System (LMS)… now there are quite a few different platforms to choose from and again, and the platform you select will ultimately be down to your personal preference.

This is something I look at in great detail on my own course, as there’s a lot to consider. You will be influenced in your decision by your budget, your computer skills and the amount of time you can afford to spend on course maintenance, among other things, so do your research in the first instance to avoid frustration down the line!

Summary

Creating a digital course is tremendous fun and very rewarding but, as I mentioned earlier, it’s not a five minute job. If you’re going to create a digital course then you owe it to yourself and your clients to take your time and give it your best shot. There’s a lot of work involved if you want it to be a success, but hopefully this article will help you organise your thoughts and give you a good jumping off point.

Good luck, and let me know how it goes!

If you would like to book a FREE complimentary consultation to see how I can help you grow your business then please click here.

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10 reasons why a digital course needs to be included in your plans

10 reasons why a digital course needs to be included in your plans

“The secret of getting ahead is getting started.”
– Mark Twain

2020 has gone and we now have a whole year stretched out in front of us, that means it’s time to get into business planning mode for the year ahead.

Now if you’re anything like me, you’ll make a habit of reviewing the previous year come January, and I think it’s fair to say that no one expected 2020 to be quite the rollercoaster it was! 

Last year started off really well for Pink Lemon as we moved into our new office in Kent. We had just got settled and started hosting The Visibility Hub and then boom… we’re in lockdown. Those pre-planned goals became random words on a screen as we suddenly found ourselves in the midst of a global pandemic. 

I’m sure I am not alone in finding myself having to re-evaluate and make changes, but one of the benefits of being in lockdown is having more time. So with that in mind, and being at the start of a brand new year, I want to share with you my thoughts about why a digital course needs to be included in your business development plans for 2021.

Firstly, let’s talk about what a digital course is. 

A digital course (or eLearning as it’s also known) is a way of packaging up your knowledge and expertise and sharing it with the world to create a new income stream. Digital courses are growing rapidly in popularity due to the ease and accessibility of online learning platforms such as Udemy and Teachable.

It’s now commonplace for adults to ‘upskill’ and learn new things, and digital courses make that possible. Gone are the days where you would need to physically attend Adult Education classes in order to learn something new. Now you can find digital courses covering anything and everything at the touch of a button, so that you can learn from the comfort of your own home.

If there’s one thing I know about it’s adult learning, as I spent the majority of my twenties and early thirties upskilling. From the age of 22 to 27, I worked in London for various media houses, whilst attending night school to learn. I spent 5 years attending various colleges in the evenings, after long days at work. I would then commute back to Kent, which was exhausting as I wouldn’t get in until late. 

At 27, I left London to take a 3 year BA Hons Degree course at University of Creative Arts. In total I had spent 8 years in adult education before finally qualifying in my chosen field. The reality is that now I probably could have completed a lot of these courses digitally making my life an awful a lot easier. The point is that we now have access to anything we want to learn, which is incredible.

Why should you create a digital course?

I’d like to share a statistic with you that puts digital learning into context: according to market research firm Global Industry Analysts, it is estimated that the online education industry will grow from $107 billion in 2015 to $370 billion in 2026. 

That’s quite some growth! and it shows how popular digital learning has become. Trends have changed, people want to learn from the comfort of their own home, especially when we are confined to our homes in order to keep our loved ones safe, and learning new skills is a powerful safety net during a time in which our jobs are in constant jeopardy.

So why create your own digital course? Well the reasons are endless, but I’ll start with my own favourite top 10 reasons:

1. Brings more money into your business… cha-ching!

2020 has shown us that anything can happen, and so we need to be prepared.  The reality is that you only have a certain amount of hours in the day and a certain amount of energy to give, and how you spend your time and energy matters.

It’s a far smarter strategy to create something once to sell over and over again and that’s exactly what you can do with a digital course. Having a digital course alongside your 1-2-1 services and products enables you to bring in another stream of income for your business.

2. Creates financial freedom

The great thing about a digital course is that there are no limitations when it comes to where you sell it; you can sell your course to someone on the other side of the world because you are not restricted by location. You can sell whenever, wherever and to whoever will benefit from it. This means that you can literally make money whilst you sleep and who doesn’t want that?

3. Positions you as an expert

A digital course enables you to leverage your know-how and become an expert within your field.  If you facilitate a transition of any kind that makes a difference to someone then it’s worth exploring this direction. 

By positioning yourself as the ‘go-to’ person, you open yourself up to further opportunities.

4. Allows you to make a greater impact in the world

Another great benefit of creating a digital course is that it means you can have a greater impact on people’s lives. Of course, earning money is great and we all want to achieve financial freedom, but there’s nothing quite like making a difference to create job satisfaction. 

5. Elevates your brand

When I work with my clients, I talk a lot about brand strategy and how to develop a strong, meaningful and purpose-driven brand. Well what better way to achieve that than to create a digital product that makes a real difference? 

This is one of the reasons I have created my own branding course ‘Getting Started with your Branding’ because not only will it make a difference to someone in their business (who cannot afford specialised branding services) but it also makes what I do different to other branding agencies. 

This digital course demonstrates that I don’t just ‘talk the talk’ but that I am in the trenches ‘walking the walk’. I am completely committed to my subject and the fact that I have gone to a great deal of effort to create a digital product to teach others, validates my dedication.

6. Tap into a new audiences

We all know that in business it’s vital to pinpoint your ideal customer so that you can create products or services that directly meet their needs. Well the same can be said for digital courses. In order to successfully sell your digital course to the right student, you also need to know and understand their challenges and how your course can specifically solve them. 

A key benefit of creating a digital course is that you can target customers that perhaps cannot afford your one to one services. This enables you to widen your client base and tap into a whole new audience. 

This was a key driver for me creating ‘Getting Started with your Branding’ as so many entrepreneurs starting out in business need to know how to brand their business effectively but have limited funds because they are in the early stages of starting their business. 

7. Provides time freedom

In my previous blog, ‘How I survived the Pause of 2020’, I wrote about how it’s not sustainable to exchange time for money in our businesses long-term. There’s always far too much to do and we cannot be everything to everyone all of the time. 

One of the things I have also come to realise is that no one ever really pays enough for the value provided. How can they when it’s something that is difficult to quantify.

One of the ways in which we can create time freedom for ourselves is to change the way we work and our business model. Instead of exchanging time for money, what if we exchanged value for money instead? 

Achieving time freedom will give you more time to spend developing your business rather than being stuck simply trying to stay afloat. 

8. A great way to build your email list

Creating an email list for your business is one of the single most important things to do as it is a powerful way to develop a more meaningful and intimate relationship with potential customers. It’s also a great way to share your message with an audience that cares and wants to be a part of your brand.

According to the Nielsen Norman Group, when asked which medium consumers would like to receive updates from, 90% preferred an email newsletter with only a mere 10% choosing Facebook.

9. A digital asset that helps to increase the worth of your business

By creating a sellable digital course, you will be creating a valuable digital asset for your business. This becomes particularly important if you decide to sell your business in the future.

10. Differentiates you from your competition

What better way to help your business stand out, than to create a digital product that puts you head and shoulders above your competition? This will help define your USP and make the competition irrelevant.

Now you may find that there are other courses out there similar to the type of course you would want to create but that’s ok. In fact it’s actually a good thing because it proves that there is market-demand for what you have to offer.

Creating a digital course for your business will not only give you a strong competitive edge, it also proves that you are fully dedicated to achieving results for your customers. This means that you can focus your marketing efforts on tangible results, rather than competing on price.

Summary

So there you have it, my top 10 favourite reasons why you need to include a digital course in your business development plans for 2021. 

You see during those long weeks of lockdown in early 2020, I had plenty of time to consider the impact of digital courses, and the more I thought about it, the more I realised that this was the right thing for my business, and the more I realised that it was probably the right thing for a lot of other businesses as well.

The world is changing and, whether for better or worse, the internet is going to play a bigger and bigger part in our everyday lives.

We need to make sure that our businesses don’t get left behind and digital courses are one of the best ways to create passive income, reach a wider audience and realise the full potential of your business.

If you’ve been considering creating a digital course but always felt that it wasn’t the right time then I’m here to correct you.

The time is right, the time is now, and the future is ours.

If you would like to book a FREE complimentary consultation to see how I can help you grow your business then please click here.

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