Passion, dedication and zing!
Hello, my name’s Karen… I’m the creator of Pink Lemon
Design is my passion. Creating powerful branding that puts extra zest into your visuals, making them stand out from the crowd, is my purpose. Working together with you to transform your business and watching it flourish is my raison d’etre.
From strategic branding consultations and development, designing artwork and printed materials, to creating and building websites, the design creativity of Pink Lemon will sharpen the senses, bring a vibrant tang and leave a lasting impression in the minds of your clients and prospects.
Creativity and collaboration
After years of training and gaining extensive experience working with brands of all sizes, I founded Pink Lemon Branding and Design in 2015. My mission is to provide an excellent service, with my clients at its heart.
Developing truly great branding is a journey. Often it is immersive, and it is always highly personal, as we explore your passion and purpose. But I believe that the creative process is exciting and should be fun and inspiring.
At Pink Lemon, our customer experience is as important to us as the quality and creativity of our design solutions. We work in partnership with you, taking time to listen and to understand your needs and aspirations. Then, together, we embrace the whole creative process, combining your in-depth knowledge of your business with our creativity and experience to provide you with compelling and attractive visuals you will be excited to showcase.
I work with a team of talented and experienced associates who share my passion for great design.
Taking your brand from so-so to wow-wow
A strong brand extends to every part of your business, from the colours on your website and business cards, to the fonts on your letterheads and the language you use.
Your visuals should represent your values, vision, mission, and purpose, as well as what you do.
When your branding is consistent across all areas of your business, you create a sense of cohesion which makes your business stand out and ensures you are more memorable, which is the key to good marketing.
Why Pink Lemon
If you’re going to get your branding just right then it’s important that you establish a really good foundation on which to build it. The first step in creating (or updating) your branding therefore, is to be absolutely certain of what you want from your business.
At Pink Lemon, when we speak to our customers, we first ask them to consider the following:
This then enables them to create a BRAND POSITIONING STATEMENT. To show you just what we mean, here’s a breakdown of the Pink Lemon Brand…
At Pink Lemon we are passionate, ambitious and results driven.
We believe that creativity and collaboration are the keys to good branding, and that good branding is the key to business success.
We work with our clients to create effective branding that captures and enhances their corporate identity. It is therefore vital to our company that we maintain an open, honest and genuine relationship with our clients and that we are transparent in our policies and services at all times.
We understand that our success is predicated on the success of our clients and that long term relationships are the best way to ensure the best outcome for both parties.
Pink Lemon’s vision for the future is to firmly establish our company as a premiere branding and marketing studio in Kent. We will continue to specialise in brand development, strategy and creative design that help our clients to really stand out from the crowd.
Our aim is to consistently grow our business and our team, gaining recognition through local and national creative awards and through facilitating workshops intended to highlight the importance of branding in the local business community.
At Pink Lemon we work to increase the efficiency of our client’s communications by designing engaging, compelling and innovative graphic and marketing solutions.
By increasing customer engagement, businesses can extend their reach and grow their profits. Our branding and marketing solutions are carefully monitored in order to track ROI and ascertain the most effective approach for each individual client in both the short and long term.
Why we are different
Pink Lemon provides SMEs with high-quality, bespoke creative solutions that help them to stand out from the crowd and attract their target audience.
We in turn stand out from our competitors because of our client-focused service, excellent value and holistic approach. We are at all times personable and open in our dealings with clients and guarantee to respond quickly to customer queries and requests.
Although we can be engaged for one off or short term projects, we believe that the best outcomes are achieved by really getting to know our clients in order to help them with their branding over months or even years. Pink Lemon promises to maintain consistent communications with the client for as long as required, to help them grow their brand in an organic and beneficial manner.
Pink Lemon’s ethos can be summarised by the following 5 step approach:
- We learn
- We research
- We develop
- We create
- We solve
From concept to completion, everything we do has a single, unifying objective, to help make each client’s business stand out!
Try listing out your values, vision, purpose and mission, and using them to create your own Brand Positioning Statement – if you’re struggling then just give us a call and we’ll help you start your journey towards better branding and business success.
If you want fresh, fruity branding that refuses to blend into the background then that’s what Pink Lemon provides!
We are super proud to have received the following business awards for the work we do:
Registered office: Kestrel House, Knightrider Street, Maidstone, Kent, ME15 6LP | Registered in England & Wales – Company No: 10504035 | © 2020 Pink Lemon Branding & Design Ltd | Website by Pink Lemon Branding & Design Ltd