Do you have 2020 vision?

Well, as hard as it is to believe, 2019 has officially past and we are in to a brand new decade. It really does seem to have flown by in a flurry of furious activity don’t you think?

Here at Pink Lemon we’ve been non-stop with projects, awards, customers and big big plans for the future; but being busy has its good points and its bad points: I don’t know about you, but sometimes I get so busy thinking about what comes next that I almost forget the importance of looking back.

Writer Michael Crichton said:

“If you don’t know history, then you don’t know anything. You are a leaf that doesn’t know it is part of a tree.”

Ok so he was talking about the proverbial ‘bigger picture’ but personally I feel that this applies to marketing just as keenly. Take customer leads for example: you probably have some sort of system for registering where individual customers have come from, but when was the last time you really sat down and looked at it?

If you don’t know how your customers heard of you then how do you know where to put your marketing budget next year? Similarly, your social media engagement can be extremely telling – have you ever looked back at your Facebook to see which posts got the most shares? Or what about your web analytics – where are those clicks coming from?

You see, we really need to focus on our company’s history in order to make the most of its future, and it’s not just marketing that needs a close inspection.

What about your brand motivation?

I talk about this a lot: the ethos and goals you’ve set for yourself are at the core of your business. Yes the metaphorical goal posts are movable (if we’re too rigid we’ll never accomplish anything) but stray too far from your vision and you’ll find that your offering suffers. This can be especially relevant to new businesses, where easy sales and the promise of covering overheads quickly can mean that we end up with undesirable clients who don’t share our philosophy.

And speaking of sales: are you meeting your money goals or simply ‘making do’? and, if the latter, what can you do about it in 2020?

Brand Goals
For me one of the most importance jobs at this time of year is to conduct an informal ‘end of year review’ for my business so that I start the New Year with a bang instead of a whimper! If you’re like me you’ll want to make sure you’re on the right track from the very beginning of next year, but if you’re unsure of how to go about it, then I’ve broken down my process below:

My end of year review

  • MONEY Did you set a profit goal last year and, if so, did you meet it? Regardless of what time of year you usually do your accounts, it’s worth sitting down now and working out your finances so that you know what’s important and what’s in budget in 2020.
  • SOCIAL MEDIA Perform a similar analysis of your social media – look at what type of platforms and posts work well for you and at what time of the day/week your posts perform best. This can help you create a social media schedule for next year.
  • SUPPLIERS Who have you outsourced to this year? Are they worth dealing with in the future or do you need to change things up? Sometimes we’ll stick with suppliers out of convenience and not because they offer the best service.
  • THINK LONG TERM They say it takes an average of 6 months to see results from a marketing campaign so don’t read too much into recent efforts that haven’t yet paid off. Instead, think of where you want to be in 6 months’ time and use whatever data you have so far to formulate a plan.
  • DON’T PANIC! If this all seems a little overwhelming then seek advice from a professional marketer – we’re experts in guiding businesses in the right direction and an outside perspective can be invaluable at times like this.

We all need a little bit of help from time to time…

A key part of running a business is knowing when help is needed, after all, running a business can be very overwhelming. There’s always so much to do and just not enough hours in the day to do everything that needs to be done!

This is why we were inspired to launch The Visibility Hub so that we can help other small business owners find their way as not every company has a dedicated marketing department and not every business owner has the time or know-how to get maximum visibility for their brand. 

So what’s it all about?

The Visibility Hub is a monthly meeting designed to help start-ups and small business owners move forward in their marketing and brand building efforts. For just a small fee per meeting, business owners can get together with like-minded people and industry experts to share ideas, get advice on challenges and ask for guidance to help them take their business from ‘hardly noticed’, to ‘not to be missed’!

Each month will be themed around a specific topic and will feature Q&A session along with plenty of networking and the great thing is, there is no need to commit to attending every month, just pop along when you can.

Our very first meeting will be taking place at 10am to 12.30pm on Wednesday 29th January at The Innovations Centre, Chatham. Our guest speaker will be Kathy Hayman, The Loving Life Coach who will be running an interactive workshop to help us really nail those all-important goals for 2020. So if you are looking to really step up this year in your business then please do come along.

To book your ticket, click here.

Space are limited so book your ticket ASAP to avoid disappointment as this is one not to be misse


Lastly, and most importantly, I would like to wish you all a happy & successful 2020. With an entire year stretched before us, this year can be whatever you make it so kick fear to the curb and go for it.

Make 2020 YOUR year!

The Ultimate Branding Checklist